Last years CherryAid was an awareness campaign to save British cherry trees – and yes of course there was a National Cherry Day.
To publicize this campaign they came up up the concept of renting a cherry tree. It is exactly like sponsoring an animal, except in this case the animal is tree and you get to eat stuff. Pay your money and you get to eat free fruit off it all year. Simple ideas are almost always the best, and look how much fun can be had with a single cherry.