Chinese take out promotion

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Thinking of advertising on food containers would normally bring to mind the lower end of the advertising market, and objects such as coffee cups and pizza boxes. However, Rockstar Games have totally changed that perception with the inspired idea of using left over branded boxes originally sent to video game reviewers. Promoting the video game Grand Theft Auto: Chinatown Wars for the Nintendo DSNow, they distributed the left over boxes to well respected Chinese take-out restaurants.  They save money Rockstar games gets some more promotion – brilliant (via Eat Me Daily).

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