Pantone goes iPhone

Only a few days ago, the iPhone was designated Britain’s coolest brand, knocking Aston Martin off the top spot for the first time in four years.

What a time, then, for Pantone to launch this new app?

art_iPhonewChips

This app allows the user a perfect virtual colour memory. We love the ability to take a photo, pick out a colour and keep it on your phone, then base a pallette around it. A nifty design tool, beautifully designed and entertaining.  Keep it coming, Apple…

(source: Pantone via NotCot)

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