Simple Sells

Simple

The more we think about sales, the more we get frustrated by how complicated some people seem determined to take it. You see, there’s so much concern about product differentiation, unique selling points and market optimisation that quite often sales types forget they’re selling a real product. To real people.

So why oh why do marketing professionals make a virtue of complicating things? Well we think it’s just because they’re a bit silly. Because, after all, simple sells. Come through and see what we mean

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