It wasn’t so very long ago that Red Bull was launched upon the world and quickly gained a huge market, and the demand stemmed from two main places. Firstly, we had drunk teens demanding a safe alternative to ecstasy to help them dance all night, but mostly we had people trying to stay awake at their desks due to having to work incredibly long hours.
Exactly those same people, who’ve been working (pretty much solidly) for the last ten years, are now being approached with the complete opposite; “anti-energy” drinks such as “Slow Cow” and “Ex Chill” (which are, by the way, pretty awful names). Containing soporifics such as chamomile and melatonin, they are promising total relaxation and escape from the stresses of life.
The CEO of the company behind one of them grandly proclaimed “it is my quest to relax the world”, which we think is marketing-speak for “I spotted a gap in the market” but nevertheless they could be a nice antidote to some of the stress of modern living. And they’ve got to taste better than Red Bull.
One question remains in our minds however – what the hell was wrong with good old-fashioned alcohol?