Recycled Patriotism

We love this new ad campaign for the WWF US, designed by the Miami ad school.

The slogan of the campaign is ‘Recycle your country’, and each ad features a flag constructed from consumer waste. The ads themselves are certainly eye catching, but we also quite like the whole idea. Recycling rarely seems something to be proud of, or anything that has any obvious benefits. By making it almost patriotic, it might just encourage a few more people to get involved…

(source: Trend Hunter)

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