A Flashmob too far

It doesn’t seem so very long ago that Flashmobs were the new big thing. And they were interesting, cool and ultimately effective.

They have now been done in just about every corner of the world in just about every conceivable format, and you do still get the occasional good one. Of course, good ideas spawn imitation, and that’s all fair enough. But then you get this kind of thing.

We came across this in Creative Review and couldn’t agree with their comments more.

Give up, and go back to making posters and TV ads. Please.

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