Welcome to Yosemite

We’ve long been fans of the work of Nick Meek – loads of which has featured in iconic ads for T-Mobile, Volkswagen and BMW among others. However, his personal photography is probably even better.

‘Welcome to Yosemite’ is simply a set of images which portray the beauty of that national park – quite brilliantly. Meek was inspired to create these shots by reading aged and weathered signs around the park, hence the slightly ‘sentimental’ look to the shots.

We don’t really understand how it works, but we have to admire the effects, and we certainly now want to go to Yosemite so they must have something…

(source: Levine/Leavitt via Notcot, with further permission from Siobhan Squire)

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