You’d think, in the world of modern technology, that there’s not much more that can be done with cameras, recording and so on. However, this “pintail” device, by Defne Civelekoglu, seems like something new.
Essentially, the device contains a tiny camera, microphone, GPS and (bizarrely) heart rate monitor. When activated, the camera takes photos automatically every 5 seconds, the microphone records constantly, and the GPS keeps a record of where you are.
The device is aimed at travellers. The idea is that you can fully record a journey with just one click, and then just carry on with your trip without worrying about cameras and stuff, allowing you to actually enjoy your travels.
Which we think is a pretty neat idea. There is something in not having to stare down the lens of a camera, and we love the idea of having such a complete record of a trip without even trying. And on top of that we think it looks pretty cool as well, given how much technology is involved, so a win all round…
We’re loving this new Coca-cola packaging which sees the iconic bottles revolutionised to become square and streamlined.
Unfortunately, it’s actually the work of design student Andrew Kim, rather than something by Coca-cola themselves, but nevertheless it looks pretty awesome. And it might just be an undergrad project, but its brilliance lies in taking what has to be one of the most ‘accepted’ designs around, and trying to make it better.
Firstly, we really like the simplified logo and graphics, but this isn’t the main selling point of the design. The square edges mean that these bottles can be packed tighter and closer, especially into huge (square) containers and packaging crates, and they even stack. Consequently, an extra 4,000 bottles fit into every packing container, saving huge amounts of money and oil on transport.
This might not sound like a big deal but we’re guessing that there are quite a few containers of Coca-cola shipped around the world every year, and decreasing the volumes can’t be bad…
(via The Dieline)
You may well have seen today’s news that Heathrow’s proposed third runway is having a few difficulties. Opposition has been pouring in from environmental groups, local business, councils and residents, who claimed that the third runway contradicted environmental policy. And now the Lord Justice has ruled that they have a point, and that the third runway is subject to legal challenge. Which we’re extremely happy about.
You see, over the years, we’ve played our Baby-sized role in this whole process. At key times in the campaign we’ve worked with Greenpeace, enoughsenough, the WWF and Restore UK to put together some (pretty clever) tactical ads, and we also organised an event called Make a Noise which was an anti-Heathrow rally in May 2008 held in Sipson, a village due to have been flattened if the third runway went ahead.
For this we helped by doing creative for press ads, building a website, other digital ads, posters and carnival packs. The event made the national news, with the largest-ever human ‘NO’ being made to say ‘no to Heathrow’.
We’re not trying to claim that we made this landmark decision happen by ourselves, but we’re delighted to be involved in preventing what really could have been an environmental and economic disaster.
Posted in advertising, baby creative, Conservation, creative, environment
Tagged enoughsenough, expansion, greenpeace, Heathrow, Restore UK, Third Runway, WWF
We’re not quite sure what to make of these mice from Swiss company Pat Says Now.
Each one is crafted from 18k gold (either white gold, yellow or rose) and set with 2 carats of untreated, brilliant cut (and ethically sourced) diamonds, either in the shape of a flower, or scattered across the mouse. And the thing will set you back £16,200, or $26,730.
Now on one hand they are obviously quite pretty (or at least certainly sparkly) and we are usually all for making everyday items interesting. Having said that, we’re just not sure they’re £16,200 worth of interesting. What really disappoints us is the overall look of the things – they’ve square and boring. The buttons look clunky. They’re not even cordless, and nothing interesting has been done with the diamonds.
There is a difference between good design and expensive design, and we reckon this comes solely under the latter.
(source: If It’s Hip, It’s Here)
Yes, it’s another blog post about an iPhone accessory, and yes these really should be getting dull by now. However, we actually think this is something a bit new.
The MoviePeg brings the iPhone (or iPod Touch) into a comfortable position to look at movies without the need to hold it up yourself. And it works horizontally and vertically, comes in a lovely variety of colours, and it is only $4.99…
We know it’s basically just a block with a dent in it, but we love it as ultimate proof that sometimes it’s the simple ideas…
We’ve always been confused by the idea of a water shortage. The planet is, after all, mostly water. But this handy little thing from our friends at TreeHugger makes it all make sense.
So there we go. Having so much water really doesn’t help when so much of it is either salty or frozen. So think about that next time you’re watering your lawn in the middle of an English spring.