This has to be just about the geekiest bit of advertising we’ve ever seen.
These ads for Fritz Kola feature a character based on a caffeine molecule… who is concentrating. So firstly you’ve got the caffeine molecule turned into a character – and been scientifically accurate. Then you’ve got the bad pun on the word concentrated. Just terrible.
That said, we secretly think they’re brilliant.
(for video versions of these ads (possibly even better) go to artverrtising)