‘Inspired’ ad from HTC

We’ve just come across this ad from HTC, and we loved the concept… for about ten seconds.

Then we realised exactly why it seemed so strong – its a bit of an old one. Anyone remember Honda’s cog ad?!

Which makes this just about the laziest piece of advertising we’ve ever seen. Although of course, talent borrows, genius steals…

(via Notcot)

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