Monthly Archives: August 2010

Arcade Fire’s interactive music video

We have pretty much fallen in love with Arcade Fire’s new music video for The Wilderness Downtown. Well, we say music video, it’s actually no traditional one. They’ve hopped on the digital bandwagon by producing an interactive video. Not only is it ingenious, it’s also beautiful to watch. And let’s not forget the song itself, which is amazing too.

When you get on the website, you’re first asked to download Google Chrome. We sense a very subtle sponsorship there. That unfortunately takes a bit of the charm away. Next step is to enter the address of the house you grew up in, as parts of the video use Google Street View and satellite view.

It then launches the video. Without revealing too much, first because it would probably sound a bit rubbish, and also because it would take all the fun away, the experience is made of several windows which move around, showing different sort of footages, some based on the information entered, other probably common to everyone.

At the end, you can also write a postcard to the past you, where you can draw and write, with a ‘tree’-like font. Very pretty indeed.

To create your own music video, just click on this link, and follow the instructions. Prepare to be blown away.


Dirty water vending machine in New York

We’ve just come across UNICEF’s Dirty Water campaign and we like their thinking. We’re a bit late on that, as it was done last month in New York, but better late than never right?

With charity being such a brutally competitive advertising sector, it is
welcome relief to see something that literally stops you in your tracks.

Instead of the typical billboard portraying a poor African kid drinking dirty water, they have packaged the water, loaded a vending machine with it, and installed it in the middle of Manhattan. For $1, New Yorkers could purchase one of the 8 flavours on offer, including malaria, cholera, hepatitis and yellow fever, which would provide a child with 40 days of drinkable water.

And for the ones who didn’t have change or didn’t fancy carrying a bottle of infected water, they could just text the number on the machine to donate money.

We think it’s a very inspiring initiative, as rather than playing on feelings of pity and guilt, it engages the public, confronting them with the reality of living in a third world country. And it was very successful! It’s all part of their Tap Project, which also includes World Water Week where participating restaurants charge $1 for tap water that you would normally get for free.

Check out the video below for people’s reaction.

(Source: Zeutch and PSFK)

Mosquito killer radio

This campaign amazes us for two reasons.

First of all, this is a brilliant product! This radio station, Magic FM, uses a special frequency that kills mosquitoes. So goodbye hunting them down with horribly smelly insecticides. Hello to peace of mind, knowing you can enjoy some tunes without a ‘zzzzzz’ ruining it for you.

The campaign itself is also pretty cool. It’s simple and easy on the eye. And the conversation between the mosquito and the radio, using references to some classic songs is clever and amusing.

Unfortunately for us, this is a Romanian station. And we’re not really sure it works online. Their website, where it explains it all, is in Romanian, so it’s all gibberish to us. And it only works on mosquitoes. What about all those others flying and crawling creatures?

(Source: Ads of the World)

The latest ‘thrilling’ developments in robotics

A few decades back, we all thought the 21st century would be filled with flying cars and robots. And by the end of the 90s, we all realised the world would not look like in ┬áthe 5th element anytime soon.┬áBut let’s not lose hope, we are slowly but surely getting there.

We’ve all heard about the flying car. It might be a bit pricey but give it a couple of decades and everyone will be flying to work.

We now also have our fair share of robots, although most of them are pretty pointless. The last in date is a robot fish. We don’t really know who would want such a thing or why, as real fish probably are 1. cheaper, 2. easier to care for, 3. more ‘entertaining’. And let’s face it, fishes are quite boring. But at least they are alive.

There’s also this creepy insect-like robot, called Phasma. It is the first robot to move that quickly and eagerly, a cause for excitement in the scientific field, but it’s more likely to give the creeps to the rest of us. It moves just like a spider trying to escape the hit of a shoe… It’s would definitely cause terror rather than awe in a public environment. Let’s just hope it will never turn against us.

(Source: Trendhunter and Ubergizmo)

Mais Printing House – ‘Avoid disappointing results’

Here at Baby, we live for advertising, and we love a good campaign. There’s no secret recipe for a good advert, but we do believe in one thing: simple sells. We’ve even written a whole article on the subject. We also like having a laugh.

So stumbling upon those adverts for Mais Printing House has made our day. They illustrate perfectly that in advertising, clever doesn’t have to be complicated. Plus, they’ve made us laugh.

Simple, but brilliant.

(Source: Ads of the World)

“Remember, destinations are overrated”

Volkswagen’s latest campaign in Canada is based on the lost concept of the Sunday drive: taking your car and driving aimlessly for pleasure.

You might think it’s cruel of us to talk about the week end on a monday afternoon when it all seems so far away, but we have a good reason. Part of their campaign includes a micro-site that allows you to design your own Sunday drive: the interface allows you to change and mix the scenery and the music to give you a taste of the week end. Monday doesn’t look so grim now, right?

That we like. The real thing? Not so much. Don’t you think it’s a bit silly to advertise such thing as aimless driving in those times of climate change and recession? This is definitely not an eco-friendly and cheap activity. Sure it can probably be an enjoyable experience, especially in this amazingly beautiful country that is Canada (we wouldn’t do it in London, would we?), but the virtual version is much better.

So if you fancy going for a virtual aimless drive, click here, sit back and relax, but make sure your boss in not standing right behind you.

Protect the environment with good buccal hygiene

There are now so many big and little ways to protect our dear planet, and let’s be honest, it can sometimes be a bit overwhelming. There’s recycling, using public transports or feet rather than driving, limiting wastes in about everything, solar panels, insulating houses properly, and so many more… Easy to get lost!

It seems that the way forward lies in the tooth brushing industry though. Surprising?

The first step, unfortunately often ignored, is by saving water. While you’re scrubbing your teeth clean and healthy, just turn off the tap. It’s as easily said as done, and as wisely said by Tesco: “Every little helps!”

There’s also a market for all the materialists concerned with ecology and their teeth, if such people exist. There’s the green toothpaste, which is all natural. We’re just a bit sceptical regarding the packaging, it’s not really clear if the whole thing is recyclable. If not, well… Not that green right? There’s also the eco-friendly toothbrushes, made of recycled wood and with replaceable heads, some that squeeze the paste towards the front of the tube, limiting waste and avoiding silly dispute over squeezing techniques (we’ve all been there), or some that shoot water in your mouth while rinsing them. Clever right? We just hope the last one doesn’t require too much precision and coordination. Let’s face it, most people lack such qualities in the morning.

Finally, who doesn’t like a good gadget? Here is a super duper toothbrush, solar-powered and toothpaste-free! In a few months, someone will probably top that by inventing a solar-powered, toothpaste-and-rinsing-free toothbrush, or something along those lines.

As said before, overwhelming, and let’s be honest, often a bit ridiculous. Now that the green market has picked up, everyone is having a go at it by coming up with the most random ideas. But let’s not complain too much, if it’s going to make people go green, what’s the harm?

(Source: Tree Hunter here, here, here and here)