Expendable YouTube

Every man and his dog is using social media to advertise their brand these days, but that isn’t to say you can’t do something original with it.

And this is exactly what upcoming film “The Expendables” has managed to do.

If you go to www.youtube.com/expendables then – to all intents and purposes – you’ll be greeted by an interview with Sylvester [Sly] Stallone about his part in the film.

About 30 seconds in, however, Stallone starts getting shot at, and blows up the screen. You’ll have to watch it to see what we mean, but we’re loving this as something innovative in this most-used of media places…

[via Notcot]

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