Smartphone applications are such an easy way to keep in touch with customers, improve service, and of course boost a brand’s popularity! So everyone is hopping on the application bandwagon, even insurance companies.
To launch their Belgian iPhone application, Axa decided not to do things in half and to make full use of the iPhone’s potential: a good way to maximise the impact of the campaign, while targeting the right audience.
The ad is a hybrid: half print, half app’, which is something that we believe hasn’t been done to date. Right in the middle of the picture is an iPhone-shaped blank space, hiding the cause of what looks like some sort of a commotion. But to find out exactly what happened, one needs to place his/her device and follow the link given, which literally fills up the blank! See for yourself:
We think it is genius and quite exciting, especially for an insurance company!