We are proud to announce that our Emily ad is back on TV. The Action for Children ad, which narrates Emily’s story, originally ran across some key programming this Spring, raising awareness of child neglect. The storyline is the same, but we tweaked the end frame a little, inviting people to text 70099 to get more information on Neglect and how to take action.
The good thing? The text is charged at standard network rate. An easy way to help a good cause without inflating your phone bill. Have a look at the film here, or keep an eye out when watching your favourite programmes on C4. And maybe pick up your phone and spread the word afterwards?
And to find out more about Action for Children, and their neglect appeal, visit their website.