We like it when charities get a bit more creative regarding their advertising, and move away from the shocking images of torture, hunger, death and war. Reporters without Borders’ new campaign leaves it all to imagination.
The analogy with the pen is pretty clever, as the link is relatively clear with journalism, and so gets the message across effectively. Who would have thought pens could be so shocking?
The bloody pen is the most shocking: in any other context, it wouldn’t trigger feeling of horror and indignation.
It makes us want to look after our pens more. Silly uh?
(Source: Ads of the World)