This amazing billboard, designed by Lead Pencil Studio, an art and architecture firm, can be found at the border between US and Canada. Well actually, would billboard be the appropriate term for the installation? Billboards are generally associated with advertising, but here, the fuzzy frame resembling a cloud of insects, highlights the lack of commercial space, in some sort of threatening way.
However, here is how Lead Pencil Studio explains it:
Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.
So not so anti-commercial in the end. Still, we think it does make a point. Art tends to do that. What’s surprising though, is the fact that the federal government sponsored the installation!
We find it quite beautiful, but also unsettling in some way, probably because advertising is sort of our thing.
(Source: Co Design)