A2591 strips brands down

Design firm A2591 has offered an interesting take on popular brands’ packaging, from Nutella to Mr. Muscle.

Their philosophy is very similar to ours: simple sells. These products that we know so well, however, are all but simple: logos are overshadowed by pictures, bright colours, text, etc.

They thus decided to strip packaging down, getting rid of the not-so-essential parts, and keeping… well pretty much logo and background.

Result is great for most of them, especially Lindt, which ends up looking more upmarket than the actual packaging. We’re sure this would work pretty well.

Minimal is good, and it’s something Corn Flakes, etc, might want to consider? Any favourites?

(Source:  A2591)


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