A2591 strips brands down

Design firm A2591 has offered an interesting take on popular brands’ packaging, from Nutella to Mr. Muscle.

Their philosophy is very similar to ours: simple sells. These products that we know so well, however, are all but simple: logos are overshadowed by pictures, bright colours, text, etc.

They thus decided to strip packaging down, getting rid of the not-so-essential parts, and keeping… well pretty much logo and background.

Result is great for most of them, especially Lindt, which ends up looking more upmarket than the actual packaging. We’re sure this would work pretty well.

Minimal is good, and it’s something Corn Flakes, etc, might want to consider? Any favourites?

(Source:  A2591)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s