Intel’s viral movie

Intel is going viral with this great video made to promote the new Intel core i5 processor. Its title, The Chase, is pretty self explanatory. Based on action scenes from spy movies, it shows a woman trying to escape what we assume would be 2 gangsters.

But how does it actually relate, and sell the processor? Well, it’s all in the way it’s presented, as it’s not your regular James Bond movie. The story is moved from apps to apps, using each software’s attribute (eg. Google Streetview) as part of the story, to obviously show the benefits and performance of the new product.

It’s very well made, and will definitely make a fair bit of noise, although it hasn’t yet been picked up by many websites/blogs, which we think is quite surprising?!


(Source:  Zeutch)


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