On 15 February, the Chartered Institute of Marketing (CIM) held its 100th annual Marketing Excellence Awards ceremony. Judges determined finalists based on “outstanding demonstration of marketing strategy, planning and implementation.”
Amongst the impressive and accomplished winners across the seventeen award categories was us, Baby Creative, for a not-for-profit campaign done for the Motor Neurone Disease Association.The campaign featured a theme of “incurable optimism,” as shown through the incurable optimism of MND patient Patrick.
We were so thrilled with this major achievement and with the success of our campaign! To find more about motor neurone disease visit http://www.mndassociation.org, or to view Patrick’s site please visit http://www.patricktheoptimist.org.