Or shall we say “beannachtaí na féile pádraig!”? Either way, we hope you’re being a stereotypical celebrator of this Irish holiday–wearing all of your green garments, either drinking or at least thinking (daydreaming?) about drinking a Guinness, and insisting that your grandfather’s cousin’s uncle was half-Irish, so you are in the clear. For this fine holiday, we thought we’d share some of our favorite St. Patrick’s Day themed adverts from recent years.
St. Patrick’s Day is all about tradition, and we think this ad for Fujifilm from last March appeals to the nostalgia of bygone celebration. The copy, though somewhat hard to read, speaks of a distant memory that so many can relate to, conceptualizing the timelessness of a Fujifilm photo.
Following the theme of tradition, McDonald’s clever promotion for its Shamrock Shake plays on the annual dying of the Chicago River. We’ve heard the shake isn’t quite appetizing, but really appreciate the advertiser’s optimisation of placement at a spectacle that gathers tens of thousands every year. The Shamrock Shake “spilled” into the River for the past two years.
(Source: Ads of the World)
The following ad from Durex employs the stereotypical Irish phrase “to be sure, to be sure.” We like the use of white space to make the product the main spectacle, and assume the green condoms are meant to resemble four leaf clovers, creating a second layer of play on “getting lucky.”
(Source: The Chip Chop Awards)
Finally, what would St. Patrick’s Day (or advertising, for that matter) be without Guinness? We love this one, calling all to celebrate St. Patrick’s Day like a “real holiday,” and we couldn’t agree more!
So, as Durex advises, have a fun, safe St. Patrick’s Day!