F is for Font (and Friday)

Sometimes a font can make or break an advertisement, so here at Baby we love a good font. Artist Chris Labrooy clearly shares the same appreciation, and has executed some well-known fonts in a clever architectural way:

In the same collection, Labrooy paid homage to some legendary architects:

Frank Gehry

Zaha Hadid

Oscar Niemeyer

Ettore Sottsass

We love how Labrooy made these fonts come to life, offering a 3D image of them in an unprecedented way. We also like how he incorporated household objects into a place where they seemingly wouldn’t belong, but do not appear out of place in any way.

Our ad this week isn’t an image or video, but a humourous job posting for the Sarasota Herald-Tribune:

We do a mix of quick hit investigative work when events call for it and mini-projects that might run for a few days. But every year we like to put together a project way too ambitious for a paper our size because we dream that one day Walt Bogdanich will have to say: “I can’t believe the Sarasota Whatever-Tribune cost me my 20th Pulitzer.” As many of you already know, those kinds of projects can be hellish, soul-sucking, doubt-inducing affairs. But if you’re the type of sicko who likes holing up in a tiny, closed office with reporters of questionable hygiene to build databases from scratch by hand-entering thousands of pages of documents to take on powerful people and institutions that wish you were dead, all for the glorious reward of having readers pick up the paper and glance at your potential prize-winning epic as they flip their way to the Jumble… well, if that sounds like journalism Heaven, then you’re our kind of sicko.For those unaware of Florida’s reputation, it’s arguably the best news state in the country and not just because of the great public records laws.

We have all kinds of corruption, violence and scumbaggery. The 9/11 terrorists trained here. Bush read My Pet Goat here. Our elections are colossal clusterfucks. Our new governor once ran a health care company that got hit with a record fine because of rampant Medicare fraud. We have hurricanes, wildfires, tar balls, bedbugs, diseased citrus trees and an entire town overrun by giant roaches (only one of those things is made up). And we have Disney World and beaches, so bring the whole family.

We love the brutal honesty of the post especially in light of the dwindling newspaper market. We also appreciate its poking fun of infamous Floridian mishaps – what journalist would want to go anywhere else?

Happy Friday!

(Sources: My Modern Met and Boing Boing)


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