Some brand logos are art in themselves, and creative agency Dorothy has taken this notion an extra step. In a project titled You Took My Name, the agency has removed the brand names from some very recognizable logos (i.e. as Starbucks actually did last month). The result are super simplistic graphics that are quite pleasing to the eye. How many can you name?
The project has received extremely positive feedback online, including queries about purchasing the artwork. We can completely see why — by definition these logos need to be attractive, and the absence of the brand name strips them of any corporate apprehension. The simple flatness of the artworks are so easy to take in, and we would love to see Dorothy produce more!
(Sources: Dorothy and Creative Inspiration)
Posted in advertising, art, creative, design
Tagged art, brand logos, brands, creative, design, Dorothy, graphic design, logos, simplicity, We Are Dorothy
D&AD (Design & Art Direction) turns 50 next year.To mark its birthday, the D&AD Awards will now distribute a White Pencil, in addition to its two coveted Black and Yellow Pencils. The D&AD is an institution that exists to encourage, inspire, and celebrate creativity in the design and communications world, and winning at their annual awards ceremony is quite the achievement for anyone in our world.
The White Pencil will be bestowed upon those behind a creative idea that “changes the world for the better,” and 2012 will mark its debut. We’re very excited about this one because we covet ideas that inspire change, and can only imagine the competition that this award will stir up amongst all creative minds.
Essentially, each year D&AD will partner with a charitable organisation and challenge the creative world to develop a communications strategy for them. The accolade will then be awarded to the creators of the idea that D&AD members feel will inspire positive behavioural change in the world.
From our many dealings with charitable organisations, we have come to realise that truly inspiring campaigns require the most creative thinking if they plan to do more than just raise awareness — they have to get people talking and acting. Hence, we are very excited to see what amazing creativity will come of this award each year. The 2012 partner organisation will be Peace One Day (read the brief from D&AD here), who aim to promote the acknowledgment of World Peace Day on 21 September.
Let the games begin!
(Sources: Creative Review and D&AD)
Posted in advertising, art, baby creative, charity, creative, design
Tagged advertising, art direction, awards ceremony, charity, creative, D&AD Awards, design, Peace One Day
Designer and programmer Juan Osborne develops portraits using words and phrases directly related to the respective subject of the portrait. Osborne creates his own programs to make these inspiring works possible. Here are a few of our favourites:
Produced with engagement announcement search terms
Featuring words from over 100 Obama speeches
Made using the lyrics from ‘Imagine’
Osborne not only uses words to create his portraits, but also images. Here is one we found especially cool, that is compiled of screenshots from Osborne’s 10 favourite Hitchcock movies:
We love the impressionist aspect of Osborne’s work — from up close, the images are merely words (or smaller images), but when stepping back the iconic figure takes its shape. We also appreciate that Osborne develops his own software to create his artwork. He has said, “There are no limits to creativity – if I need something or think of a new way to make something I just create a new application to do it.” Check out his website for further experiments and projects, as well as a plethora of more portraits!
(Sources: My Modern Met and Juan Osborne)
Posted in art, creative, design, technology
Tagged art, creative, design, graphic design, Hitchcock, John Lennon, Juan Osborne, Obama, photography, portraits, programming, royal wedding, words
We really like these bookshelves from Greek-Italian architect and designer Kostas Syrtariotis, aptly titled BookTree. The designs were exhibited at the kidsroomzoom event at Milan Design Week:
The bookshelves are easy to assemble and are attached to a wall with just two screws.
We think these are a really creative, modern portal to get children excited about reading and about showing off their books and subsequent knowledge.
Keeping with the children’s theme, we must commend Hot Wheels’ recent advertising in Bogotá, Colombia from Ogilvy and Mather:
The monstrous poster is quite life-like and is guaranteed to garner some double-takes. After all, what child wouldn’t want to go on a real life loop after subjecting their invincible/invisible Hot Wheels drivers to such daredevil fun?!
(Sources: MyModernMet and Neatorama)
Posted in advertising, art, creative, design, transport
Tagged advertising, Bogota, bookshelves, children, Colombia, design, Hot Wheels, Milan Design Week 2011, reading
Dutch architect Ramon Knoester is making the best of a trashy situation (pun intended, ha). He has plans to construct the world’s only fully-sustainable island built out of garbage. In the northern Pacific Ocean, a gargantuan garbage pile has accumulated in an area estimated to be twice the size of Texas. Knoester’s island will be about the size of Hawaii, and is planned to feature a single family home with a solar roof, compost toilets, blue energy from wave motion, and a sustainable agricultural system. We think is a very cool way to deal with our planet’s excess of trash , are incredibly envious of anyone who gets to visit it, and hope to see more of these in the future!
For more information on what is dubbed the Great Pacific Garbage Patch this video, which is quite depressing, sheds light on the capacity of this phenomenon.
On a lighter note, it’s Friday! Our advertising this week comes from Mother New York for Target and features an amazing light show done at the Standard Hotel in New York City. The event actually happened last year, but we just came across this video today, and had to share. Watch below:
Though the extravagance of the lights wholly distracted us from the clothing featured, we thought this was a great ploy on Target’s part. As evident in the video, people all over NY got to see the show, even if they weren’t planning on it. This seems like something a major fashion house would do, so kudos to Target for executing it so well.
Posted in advertising, art, Conservation, creative, design, environment, green, home, Plants, video
Tagged advertising, agriculture, compost, environment, fashion, garbage, green, Pacfific Garbage Patch, recycle, sustainability, Target
As if our creatives needed yet another reason to be obsessed with every Mac product made ever, Adobe is developing a “real” Photoshop app (not Photoshop Express) for the iPad 2. If all goes as planned, this app will feature nearly all of the image manipulating tools available on a computer. With the original iPad, a full version of the program was not possible due to hardware limitations, whereas advancements on the iPad 2 can make this creative’s dream come true. Watch the video here to see a few of the app’s conceptual abilities, as demonstrated at Photoshop World 2011.
Although the app is still in the conceptual stages and we have no release date to mark on our calendars (or our iCals), we are really looking forward to the concept coming to fruition.We love that Adobe is working to generate more resources for our creatives! Now, if only everyone in the office got a complimentary iPad 2. . .
(Source: Photography Bay)
Posted in advertising, art, creative, design, technology, video
Tagged Adobe, apps, iPad2, iPad2 app, photo manipulation, photo-editing, photoshop, Photoshop World
London entrepreneur Ajit Chambers is looking to rehabilitate and spruce up 26 closed London underground stations in order to reopen them as bars, tourist attractions, and music venues. Chambers has already received permission to do so from Mayor of London Boris Johnson under the condition that no public money is used in the renovations.The reopened areas would likely include Aldwych station (which is already featured in many films), South Kentish Town station, Y0rk Road station, Brompton Road station, closed tunnels and platforms at Euston station, and Down Street station, which now acts as an emergency exit for the Picadilly Line.
We think this is a fantastic idea! Since some of the stations were closed down as early as the 1930’s , they will still feature the decor and architecture of that time period which could offer a really cool theme to the new establishments. And, there’s nothing else happening in them, so why not? Though Transport for London has warned Chambers about potential safety hazards due to some of the stations being close to operating railways, he is still moving forwards with plans. After hearing about the successfully innovative events in the Old Vic Tunnels this year, we look forward to seeing this project go through!
(Source: The Independent)