Dutch architect Ramon Knoester is making the best of a trashy situation (pun intended, ha). He has plans to construct the world’s only fully-sustainable island built out of garbage. In the northern Pacific Ocean, a gargantuan garbage pile has accumulated in an area estimated to be twice the size of Texas. Knoester’s island will be about the size of Hawaii, and is planned to feature a single family home with a solar roof, compost toilets, blue energy from wave motion, and a sustainable agricultural system. We think is a very cool way to deal with our planet’s excess of trash , are incredibly envious of anyone who gets to visit it, and hope to see more of these in the future!
For more information on what is dubbed the Great Pacific Garbage Patch this video, which is quite depressing, sheds light on the capacity of this phenomenon.
On a lighter note, it’s Friday! Our advertising this week comes from Mother New York for Target and features an amazing light show done at the Standard Hotel in New York City. The event actually happened last year, but we just came across this video today, and had to share. Watch below:
Though the extravagance of the lights wholly distracted us from the clothing featured, we thought this was a great ploy on Target’s part. As evident in the video, people all over NY got to see the show, even if they weren’t planning on it. This seems like something a major fashion house would do, so kudos to Target for executing it so well.
Posted in advertising, art, Conservation, creative, design, environment, green, home, Plants, video
Tagged advertising, agriculture, compost, environment, fashion, garbage, green, Pacfific Garbage Patch, recycle, sustainability, Target
We think this is unbelievably cool. In 2008, Emotiv developed the EPOC neuro-headset that allows users to interact with video games using their emotions alone. And now, the company has developed an app called EmoLens that lets one navigate through and tag pictures on Flickr using their emotions as well. What sets Emotiv’s headset apart from similar apparatuses is that it’s for sale to the public — the headset itself costs about £190 ($300) while the EmoLens software goes for £25 ($40).
The EmoLens app distinguishes four separate emotions (happy, sad, anger, fear) to determine how one feels about a certain image on Flickr. The image is tagged by the respective emotion, and once the feeling fades, the app displays another image pertaining to the user’s selected topic. Essentially, the headset allows the user to control Flickr without ever touching the keyboard or mouse, through the use of brain signals and blinking. Watch this video below to see a detailed explanation of how it works. We want one!!
In a much-anticipated move, communications authority Ofcom finally lifted the ban on product placement advertising on UK television, a law that was officially instated on 28 February. And finally, the first legal product placement was featured on This Morning in the form of a Nescafé Dolce Gusto Melody II coffeemaker.
It seems quite anticlimactic, doesn’t it? That’s because it’s not very exciting– those of us not ashamed of our affinity for American television have been buffered for this advancement for years. Product placement has been commonplace among our advertising counterparts in the US since the 80’s – you may have noted American Idol judges’ preference for Coca-Cola, Gossip Girl’s endorsement of Verizon, or even Jerry Seinfeld and friends’ love for Junior Mints.
We are all for product placement when done subtly and tactfully. It can be a great opportunity for the product to be seen and buzzed about as long as it doesn’t affect the content of the program. For instance, Britney Spears may have made $500k on her video for Hold it Against Me, but the product placement was far too much, making the video look like cheap advertising for Sony, PlentyofFish.com, and Make Up Forever. However, here we are writing about it, so we suppose the point was made. Nice one, Brit. In the end, we look forward to spotting those sneaky placements in our favorite UK shows, and following up to see if there are any changes in sales for advertisers.
And what would Friday be without us sharing an ad campaign we enjoyed this week? We love this one from Oreo which gives a twist on their newest tagline “Milk’s Favorite Cookie.”
Milk’s Favorite Pampering Technique
Milk’s Favorite Breakfast
Milk’s Favorite Cookie
Though we would have liked a line that flowed better than “pampering technique,” overall the campaign seamlessly tied creativity with a great product shot.
(Sources: GOOD and Ads of the World)
Posted in advertising, creative, design, food, home
Tagged advertising, creative, Ofcom, Oreo, product placement, product shot, UK television
Matt and Alex of NovelPoster have created these awesome posters featuring the full text of classic literary novels shaped into a recognizable image associated with each novel.
The Wizard of Oz
The Adventures of Alice in Wonderland
The posters were featured on Kickstarter, and NovelPoster has already surpassed it’s original goal of $5,000 by over $3k, and the campaign still has 53 days to go! We can certainly see why so many are eager to back this very cool idea. In full size, the text of every work is completely eligible.
On top of the literary works, NovelPoster is now featuring iconic images created from the twitter feeds of popular celebrity tweeters such as Kanye West, Stephen Colbert, and Lady Gaga. Watch the video here for more information from Matt and Alex, as well as a preview of the Twitter posters.
(Sources: My Modern Met and Kickstarter)
Who doesn’t like a good fireplace? Unfortunately, most houses and flats are now deprived from them for various reasons, but portable ones are more and more common.
We’ve come across this one, which not only will warm you up during those cold winter nights, it is also a beautiful piece of furniture, and serves as a table as well!
The colours represent the different Earth’s layer, from red to gray, giving this coffe table/fireplace a unique look. And it works on bioethanol liquid fuel, which apparently is harmless and easy to use, and maybe more importantly it is environmentally friendly!
The only downside is like most design items, you’ll have to pay the price to get your hands on it: £5,440. Seems a bit pricey, but for such a unique item that will also keep you warm and add a lot of character to your living room, it actually isn’t too bad!
(Source: Design Buzz)
Posted in art, creative, design, environment, green, home
Tagged creative, design, ecological, environment, fireplace, home
Design is a beautiful thing, especially when objects from our everyday life are transformed into a piece of art.
For example, something as unaesthetic as a bic, has been turned, in this case, into a beautiful chandelier. We couldn’t believe how amazing a lot of ball pens put together could look.
Definitely something we would like in our offices. Unfortunately, the link to purchase one seems to be broken… Shame!
(Source: Design Fetish)
For a couple of days now, everyone seems to be talking about going soap free. When we started reading this article from Sean Bonner – co-creator of Metblogs – celebrating its first year anniversary of going soap free, we must say we were a bit sceptical. We thought BO, greasy hair and skin, etc. But after further reading, we revised our position.
According to Sean, the first couple of weeks are a bit hard, but his skin and hair very quickly adjusted to his new washing routine, and were actually healthier than before. We stand corrected! And it has other benefits: saves you loads of money, and better for the environment (all that plastic wasted!).
It actually all makes sense. Soap, and other chemicals in shower gels/shampoos/etc. actually disturb our naturally balanced ph levels. So going soap free seems to be the way forward!
Totally unrelated to this is the video of the now famous homeless guy with a golden radio voice, in case you have managed to escape all the coverage of this amazing and uplifting story – he got a job following the success of this video.
(Source: Boing Boing. Pictures: Design Geek and The Cool Hunter)