Category Archives: technology

Power of Advertising

Excuse the pun. Who says that advertising can’t help people? This innovative bus stop poster combines creative with functionality as it doubles as a charging station for mobile phones.

Despite Vitamin Water actually have very little to do with technology, the message is beautifully simple. It tells you that the drink will revive, restore and recharge your internal batteries, much like what the poster will do for your phone.




Writing a portrait

Designer and programmer Juan Osborne develops portraits using words and phrases directly related to the respective subject of the portrait. Osborne creates his own programs to make these inspiring works possible. Here are a few of our favourites:

Produced with engagement announcement search terms

Featuring words from over 100 Obama speeches

Made using the lyrics from ‘Imagine’

Osborne not only uses words to create his portraits, but also images. Here is one we found especially cool, that is compiled of screenshots from Osborne’s 10 favourite Hitchcock movies:

We love the impressionist aspect of Osborne’s work — from up close, the images are merely words (or smaller images), but when stepping back the iconic figure takes its shape. We also appreciate that Osborne develops his own software to create his artwork. He has said, “There are no limits to creativity – if I need something or think of a new way to make something I just create a new application to do it.” Check out his website for further experiments and projects, as well as a plethora of more portraits!

(Sources: My Modern Met and Juan Osborne)

Virgin Submarine

In his newest business venture, Richard Branson is offering  the ability to reach ocean depths that have never been explored before. The Virgin Oceanic  will be the first submarine to be able to sustain operation at 37,000 feet below sea level. Watch the video below to see its design:

Though we admit that some of Branson’s product extensions have been a bit too much, we think this is awesome. We can’t imagine how much one of these trips would cost but are intrigued to see the footage that will come of this new exploration! Branson will be a co-pilot along with pilot Chris Welsh. Very cool.

Happy Friday!


Modern Mad Men

Here at Baby, we love Mad Men (we may or may not regularly sip brandy during meetings). Hearing that we wouldn’t get another taste of Don Draper until 2012 was hard to handle, so we are grasping for anything Mad Men-esque that we can find. We came across this glorious set of photographs from photographer Ben Sandler that is certainly inspired by the 1960’s fashion and lifestyle epitomised in the series.

Furthermore, the Typescreen for iPads now offers a way for us to embody Mad Men characters in the 21st century! We love the classic, sleek feel of punching away at a typewriter, but functioning ones and their ink are expensive and hard to come by, plus their “erasing” was never quite seamless.

The Typescreen is also beneficial for those of us with bigger fingers (or even average size really), a problem which can make excessive typing on iPads quite annoying. We think this is a very cool accessory, and its an officially licensed Apple product.

(Sources: FastCo Design and Design Fetish)

Dream Come True: Photoshop for iPad2

As if our creatives needed yet another reason to be obsessed with every Mac product made ever, Adobe is developing a “real” Photoshop app (not Photoshop Express) for the iPad 2. If all goes as planned, this app will feature nearly all of the image manipulating tools available on a computer. With the original iPad, a full version of the program was not possible due to hardware limitations, whereas advancements on the iPad 2 can make this creative’s dream come true. Watch the video here to see a few of the app’s conceptual abilities, as demonstrated at Photoshop World 2011.

Although the app is still in the conceptual stages and we have no release date to mark on our calendars (or our iCals), we are really looking forward to the concept coming to fruition.We love that Adobe is working to generate more resources for our creatives! Now, if only everyone in the office got a complimentary iPad 2. . .

(Source: Photography Bay)

Royal Facebooking & Falling Angels

How much time do you spend  perusing Facebook per day? How often do you check your @ mentions on Twitter? Have you ever Googled yourself just for the hell of it? We know we spend quite a bit of time on social networking sites everyday, letting our friends know how absolutely posh we are, and apparently so does Prince Charles (and through some sort of transitive property we’re now calling ourselves royal…just kidding).

Following a public Bible reading he did, the Prince of Wales claimed “what amused me so much were the comments that came in afterwards that I read on Twitter and Facebook.” We think the mental image of Prince Charles Facebooking is funny in itself, but overall are happy to know that the material joy gained from social networking attention is not lost on the royal family.

And, since it’s Friday, we’ll share some advertising we enjoyed this week. Our pick comes from Lynx, who set up a camera and screen at London Victoria and had some angels fall from heaven into the station with the passengers, who experienced a very cool Lynx Effect. Check it out:

We think this was a really great way to get potential consumers involved with the brand, as well as to extend their already credible falling angel campaign. The image portrayed on the screen is so realistic, and we wish we had been at Victoria to witness it for ourselves! What do you think of this Lynx campaign?

Happy Friday!

(Source: The Drum)

Amazing, Lazy Internet Browsing

We think this is unbelievably cool. In 2008, Emotiv developed the EPOC  neuro-headset that allows users to interact with video games using their emotions alone. And now, the company has developed an app called EmoLens that lets one navigate through and tag pictures on Flickr using their emotions as well. What sets Emotiv’s headset apart from similar apparatuses is that it’s for sale to the public — the headset itself costs about £190 ($300) while the EmoLens software goes for £25 ($40).

The EmoLens app distinguishes four separate emotions (happy, sad, anger, fear) to determine how one feels about a certain image on Flickr. The image is tagged by the respective emotion, and once the feeling fades, the app displays another image pertaining to the user’s selected topic. Essentially, the headset allows the user to control Flickr without ever touching the keyboard or mouse, through the use of brain signals and blinking. Watch this video below to see a detailed explanation of how it works. We want one!!

(Souce: Dvice)