Tag Archives: billboard

Power of Advertising

Excuse the pun. Who says that advertising can’t help people? This innovative bus stop poster combines creative with functionality as it doubles as a charging station for mobile phones.

Despite Vitamin Water actually have very little to do with technology, the message is beautifully simple. It tells you that the drink will revive, restore and recharge your internal batteries, much like what the poster will do for your phone.

 

(Source: www.trendhunter.com)

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Partners in Green

Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.

So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.

In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.

(source: www.digitaljournal.com)

Non-Sign II – The anti-billboard

This amazing billboard, designed by Lead Pencil Studio, an art and architecture firm, can be found at the border between US and Canada. Well actually, would billboard be the appropriate term for the installation? Billboards are generally associated with advertising, but here, the fuzzy frame resembling a cloud of insects, highlights the lack of commercial space, in some sort of threatening way.

 

However, here is how Lead Pencil Studio explains it:

Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.

So not so anti-commercial in the end. Still, we think it does make a point. Art tends to do that. What’s surprising though, is the fact that the federal government sponsored the installation!

We find it quite beautiful, but also unsettling in some way, probably because advertising is sort of our thing.

(Source: Co Design)

Billboard Trasher

It’s always a sad thing to have to admit that you like the results of someone trashing your work but this is pretty cool.

billboard1

The whole recession thing has left quite a few unused billboards around, which ‘Sam3’ has been taking advantage of. The idea of some creature ‘breaking free’ of the confines of advertising is quite nice, and they certainly look better than empty space. These works are brand new so watch this space for any new installations – we want to see a life story emerging for this guy over the series…

billboard2

(source: Notcot)