Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.
So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.
In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.
Posted in advertising, Conservation, creative, environment, green, Plants
Tagged advertising, baby, billboard, charity, Coca Cola, environment, green, recycling, renewable, wwf.org
A few weeks ago we published a series of images depicting famous logos without their brand name. The results showcased some truly elegant design that is perhaps lost behind the big brand name. In a similar vein, logo designer Graham Smith has produced a series of images taking iconic logos and replacing the brand name with that of one of their competitors.
- McBurger King
There are some things money can’t buy…like olympics tickets
Smith described his project ‘Brand Reversioning’ as “[…] a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality”
The results demonstrate the inherent similarities between the major brands, as well as raising interesting questions about the synergy between a brand name and its logo. Which is more powerful? Walking into a supermarket to absent-mindedly buy a can of Coke, are you more likely to pick up a red can that says ‘Pepsi’ on the side, or a blue can that Says ‘Coca-cola?
Food for thought indeed.
(Source: www.trendhunter.com )
So with just two days to go, it had to be time for our first World Cup post… This monstrosity is made from 2500 Coca-Cola crates and stands proudly in Newton, Johannesburg.
He is being called a ‘fan man’ or “Cratefan”‘, and will watch over one of South Africa’s larger fan parks for the World Cup. He weighs a massive 25 tonnes, and stands 16.5 metres tall so just hope you don’t end up in the row behind him…
All the crates are of course original Coca-Cola crates, meaning the sculpture has no environmental impact, and all the materials will either be re-used or recycled once the competition is over.
We’re loving this new Coca-cola packaging which sees the iconic bottles revolutionised to become square and streamlined.
Unfortunately, it’s actually the work of design student Andrew Kim, rather than something by Coca-cola themselves, but nevertheless it looks pretty awesome. And it might just be an undergrad project, but its brilliance lies in taking what has to be one of the most ‘accepted’ designs around, and trying to make it better.
Firstly, we really like the simplified logo and graphics, but this isn’t the main selling point of the design. The square edges mean that these bottles can be packed tighter and closer, especially into huge (square) containers and packaging crates, and they even stack. Consequently, an extra 4,000 bottles fit into every packing container, saving huge amounts of money and oil on transport.
This might not sound like a big deal but we’re guessing that there are quite a few containers of Coca-cola shipped around the world every year, and decreasing the volumes can’t be bad…
(via The Dieline)
The Hopenhagen movement is one of the most positive things surrounding this year’s Copenhagen Conference, and one of the most active organisations putting pressure on the delegates to reach a radical solution. They’ve got hundreds of supporters, both individuals and businesses, with Coca-Cola being probably the highest profile of these.
And now Coca-Cola has produced it’s own ads which are starting to appear around the Conference. This does of course stink of being a publicity stunt, but equally the posters are beautifully illustrated. And there might just be some good in all these delegates coming out of their darkened rooms and being confronted by one of the world’s most powerful corporations demanding change…
(source: Hopenhagen via Notcot)
Posted in advertising, art, baby creative, Conservation, creative, drink, environment
Tagged advert, Coca Cola, conference, copenhagen, Hopenhagen