Tag Archives: green

Partners in Green

Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.

So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.

In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.

(source: www.digitaljournal.com)


Environmental crusaders

Here at Baby we like to think that as well as producing effective creative work, we also occasionally do some good for the world. Charity and opinion change ads have become increasingly formulaic, causing ‘giving-fatigued’ consumers to disengage. With tight budgets and so much at stake, we think this area is the last place creativity should be allowed to stagnate.

With this in mind, we would like to honour some of the incredible advertising  being done in the name of ecological good. These are some examples of innovative campaigns that are changing the world for the better – and happen to be fantastic images to boot.

These posters produced for Earth Day Canada have elegantly tackled the challenge of convincing people that the human impact on the environment does and will affect them directly. These striking images bring the bleak reality of environmental destruction into our homes and a little too close for comfort.

This WWF poster goes a step further by bringing deforestation inside our bodies. This stunning image has a double meaning, not only does it position deforestation as a cancer to the planet, but suggests that losing the world’s forests will lead to an increase in pulmonary disease.

If we’re talking about advertisers that think outside the proverbial box, this poster for the ‘No Tankers’ campaign produced by Rethink Canada (Is it just us or is Canada a hotspot of great advertising?) definitely deserves a mention. In a beautifully simple piece of design, the posters show nothing except a solid black picture of an oil tanker. Printed on paper and displayed around the city, when it started to rain the image would start to drip, ultimately revealing the message ‘Oil spills affect everyone’ from under a mess of black ink.

Here WWF has tried to turn some of the attention (and affection) afforded to various endangered species such as a panda, a rhino and a gorilla, on to the emotionally neglected bluefin tuna. Whilst perhaps not as cuddly, these tuna have been over-fished almost to the point of extinction due to their popularity with sushi-lovers. WWF are trying to reduce the overall allowable catch by urging businesses in the food industry not to purchase this ugly but not undeserving fish.

These gems are just a few examples of the amazing creations being born in the the name of global good. Keep up the good work, design is mightier than the sword.

(Source: wwf.com, trendhunter.com)

Rubbish Island

Dutch architect Ramon Knoester is making the best of a trashy situation (pun intended, ha). He has plans to construct the world’s only fully-sustainable island built out of garbage. In the northern Pacific Ocean, a gargantuan garbage pile has accumulated in an area estimated to be twice the size of Texas. Knoester’s island will be about the size of Hawaii, and is planned to feature a single family home with a solar roof, compost toilets, blue energy from wave motion, and a sustainable agricultural system. We think is a very cool way to deal with our planet’s excess of trash , are incredibly envious of anyone who gets to visit it, and hope to see more of these in the future!

For more information on what is dubbed the Great Pacific Garbage Patch this video, which is quite depressing, sheds light on the capacity of this phenomenon.

On a lighter note, it’s Friday! Our advertising this week comes from Mother New York for Target and features an amazing light show done at the Standard Hotel in New York City. The event actually happened last year, but we just came across this video today, and had to share. Watch below:

Though the extravagance of the lights wholly distracted us from the clothing featured, we thought this was a great ploy on Target’s part. As evident in the video, people all over NY got to see the show, even if they weren’t planning on it. This seems like something a major fashion house would do, so kudos to Target for executing it so well.

Happy Friday!

(source: Dvice)

Nature’s Music

You know those albums featuring the sound of rain falling, or waves crashing, that are meant to be calming and meditative? Well this is much more interesting. We came across this video today of sound designer/composer Diego Stocco playing a tree. By tuning the branches of a tree in his backyard with a pencil and plucking, bowing, or stethoscope-ing them, Stocco created a full song:

We were so intrigued that we sought out some more Diego Stocco productions, and this is what we found:

The most awesome part of the video above? Diego invented the instrument he is playing in it! It’s called the Experibass, and Diego was inspired to create it in order “to hear the sound of violin, viola and cello strings amplified through the body of a double bass.”

We love that Diego combines his artistically toned ear and appreciation for nature to create such beautiful music. He has an admirable ability to hear the beauty in things that  others hear without a second thought everyday.

(Sources: Boing Boing and DSSessionVideos)

Airclad by Inflate

The London Based designer Inflate, which since 1995 provided inflatable temporary structures for events, is now opening the door of its market to the public, and we are very intrigued.

The concept, called Airclad, is basically that of a room that you can inflate when needed, and well… deflate when done. It could be used for various occasions. Expecting more guest than you can accommodate for? Want to be able to use that hot tub of yours, even on rainy days? Need a seasonal home? The Airclad is the solution. And not to worry, this is no improved tent. This is an actual room, with a solid structure made of wood and aluminium, insulation, etc. And it is also possible to include lighting and power points. It obviously needs a power source, but if it is used as a spare room or extension, the main house/building will provide for that.

It has many plus. On top of being easy to assemble and transport, it’s also super ecological. All the materials used can be recycled. And the fact that it can be re-used and transported for several occasions gives it extra credit in ‘green-ness’.


But as all things, it also presents a few ‘eeks’… Inflatable? Also quite fragile, to a certain extent. Anything sharp will obviously damage the structure. We’re sure there are ways to patch it up in case of such accidents, but still, probably not the best thing to find the room slowly deflating when relaxing in a hot tub.
And as all cool, green and practical products, it comes with a price: the average Airclad will cost £19,500. Quite an investment right? But when considering its multiple uses, such as a temporary extension, seasonal home, etc. it probably comes at a more reasonable price than all of those combined.

(Source: Tree Hugger and Airclad)


Garbage: Your bins got talent!

Gilles Eichenbaum is a very talented craftsman, we literally fell in love with his work. He transforms old, banal objects, from kettles to scales and toasters, into beautiful lamp shades by performing patterns and assembling other random objects to it.

It all started when he was travelling, and started building lamps with what was at hand, hence the use of everyday objects. Following the success of his work on flea markets, he decided to turn the hobby into a business, and voila!

Each piece is obviously unique, and it’s all recycling making his work even more special! He named it Garbage:  Your bins got talent! Each object are already quite beautiful and charming in themselves, as when we talk kettles and toasters, we mean antiques rather than modern.

He explains:

All this stuff cluttering your basement can be used again, another round… Today the memories they evoke shall pinch you. Or their revival makes you laugh and it’s just a lot.

Our favourite is the Le Creuzet perforated dish.

You can check out more of his work on his website.

(Source: Tree Hugger)

The Solaris Sun Shading System

We’ve just come across something amazing! We can’t believe no-one ever thought of it before.

The Solaris Sun Shading System is no traditional sunshade: it is multi-functional, looks great, and it is eco-friendly, and that, we particularly like.

The umbrella is made of solar panels, using the light it shields you from to generate energy. It features 3 power sockets, rechargeable battery pack, and a power indicator. Workaholics and geeks will no longer be stuck indoors during summer holidays.

We also love the way it looks, we all know that solar panels are not always very appealing to the eye. And well… it protects the environment. For once, we don’t even have one little negative comment to add.

It just makes us a bit sad as we so wished summer was back!

(Source: My Modern Met)