Excuse the pun. Who says that advertising can’t help people? This innovative bus stop poster combines creative with functionality as it doubles as a charging station for mobile phones.
Despite Vitamin Water actually have very little to do with technology, the message is beautifully simple. It tells you that the drink will revive, restore and recharge your internal batteries, much like what the poster will do for your phone.
Posted in advertising, baby creative, creative, design, drink, technology, transport
Tagged advertising, billboard, bus, creative, iPhone, technology, transport, vitamin water
Do you remember the Sidekick? It was the phone that all respectable teenager from American TV shows (think the OC) would carry around at all time. It was the phone where the keyboard would be uncovered when flicking the screen. We’re also pretty sure that Paris Hilton had one encrusted with diamonds, and her address book was leaked on the Internet when she got it stolen. Does it ring a bell now?
The Sidekick didn’t survive the smartphone rush though, and was removed from the market last July. It was often said to be the precursor to the iPhone: it had the apps, a chat, and was all about sharing. Then the iPhone became the new must-have, and obviously the Sidekick couldn’t keep up.
The people at T-Mobile didn’t spend the last 6 months resting, trying to turn the page on the decline of what was once the greatest phone in the world. Instead, they were scheming to get the phone back on the market. Android will run on the phone, be 4G and we can expect the usual apps, such as Facebook, ebay, weather forecast, etc. It needs such features to maybe, be able to make it against all other competitors, in a crammed market, but even then, we doubt it will make it.
The iPhone seems to have become the Holy Grail of technology. People have queued all night to get their hands on the iPhone 4, half of the people in a tube carriage will have one in hand, the App’ Store grows bigger every day, and it doesn’t look like it’s going to be dethroned anytime soon.
However, as popular as the iPhone might be in the Western world, it is far from being the best selling phone in the world. So who’s beaten it? The Nokia 1100 with 250 million people having one worldwide, whereas the iPhone has sold an ‘unimpressive’ 75 million.
The Nokia 1100 is far from being as fancy as the iPhone: black and white screen, real buttons to press (rather than stroking the oh so fragile screen of the iPhone), and no Apps! It pretty much looks like the old Nokia phones we remember as our first mobile phones.
It has become a must have in third world countries, and is being used to raise awareness of HIV and other disease through texts, which we think is a great and clever initiative.
This is the sort of findings that make us reconsider our fancy lifestyle and how it impacts on our way of thinking. As Alissa Walker (source of this article) says:
For anything to truly be impactful on a global scale, it’s definitely not going to be an app.
Yes, Apps won’t save the world.
Bang and Olufsen are finally jumping on the iPod/iPad bandwagon with their BeoSound 8. Well they are initially just very cool looking speakers, which feature an iPod/iPhone/iPad dock, but also a USB port and an aux-in, so that you can actually link it to any portable music devices, or your computer.
Aesthetically, they obviously work really well with any of the Apple products, as the design of the speakers compliment the Apple design very well, especially with the iPad due to the size of the speakers!
They come in black and white, but the plates can be customized with coloured decals. They can be either fixed to a wall, where we personally think they look best, or just dropped on any flat surfaces, from desk to floor.
We would love one of those. Unfortunately, like any Bang and Olufsen products, they come at a rather unfriendly price: £900!
(Source: The Design Blog)
Smartphone applications are such an easy way to keep in touch with customers, improve service, and of course boost a brand’s popularity! So everyone is hopping on the application bandwagon, even insurance companies.
To launch their Belgian iPhone application, Axa decided not to do things in half and to make full use of the iPhone’s potential: a good way to maximise the impact of the campaign, while targeting the right audience.
The ad is a hybrid: half print, half app’, which is something that we believe hasn’t been done to date. Right in the middle of the picture is an iPhone-shaped blank space, hiding the cause of what looks like some sort of a commotion. But to find out exactly what happened, one needs to place his/her device and follow the link given, which literally fills up the blank! See for yourself:
We think it is genius and quite exciting, especially for an insurance company!
We found this superb infographic over at Mashable and had to post it.
It just doesn’t seem like very long – the advances have been amazing in such a short time… as has our dependence on these things…
Yes, it’s another blog post about an iPhone accessory, and yes these really should be getting dull by now. However, we actually think this is something a bit new.
The MoviePeg brings the iPhone (or iPod Touch) into a comfortable position to look at movies without the need to hold it up yourself. And it works horizontally and vertically, comes in a lovely variety of colours, and it is only $4.99…
We know it’s basically just a block with a dent in it, but we love it as ultimate proof that sometimes it’s the simple ideas…