Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.
So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.
In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.
Posted in advertising, Conservation, creative, environment, green, Plants
Tagged advertising, baby, billboard, charity, Coca Cola, environment, green, recycling, renewable, wwf.org
Gilles Eichenbaum is a very talented craftsman, we literally fell in love with his work. He transforms old, banal objects, from kettles to scales and toasters, into beautiful lamp shades by performing patterns and assembling other random objects to it.
It all started when he was travelling, and started building lamps with what was at hand, hence the use of everyday objects. Following the success of his work on flea markets, he decided to turn the hobby into a business, and voila!
Each piece is obviously unique, and it’s all recycling making his work even more special! He named it Garbage: Your bins got talent! Each object are already quite beautiful and charming in themselves, as when we talk kettles and toasters, we mean antiques rather than modern.
All this stuff cluttering your basement can be used again, another round… Today the memories they evoke shall pinch you. Or their revival makes you laugh and it’s just a lot.
Our favourite is the Le Creuzet perforated dish.
You can check out more of his work on his website.
(Source: Tree Hugger)
Posted in art, creative, design, environment, green
Tagged art, creative, decorative, eco, green, handcrafted, lamps, recycling
We love these bowls by Artist Gülnur Özdağlar. They are elegant and delicate. And surprisingly enough, made from plastic bottles.
However, this is no traditional recycling, but what Özdağlar calls upcycling. She explains that she substitutes the physical value lost during the process with labour and artistic value.
She has called the collection Tertium Non Data, a latin phrase that means the third is not given. It’s also an alchemic term referring to the process of combining to distinct elements to produce a third one. In this case, the two bottles turning into a very nice fruit bowl.
All this arty and alchemic talk seems a tad complicated to us though. And we just think it’s some very pretty and impressive recycling art.
(Source: If It’s Hip, It’s Here)
Posted in art, creative, design, environment, green, home
Tagged art, creative, design, ecological, environment, green, recycling
For over two months now, young designers Matteo Sangalli und Erika Zorzi have entertained design aficionados with their blog, where they come up with peculiar, but utterly simple, designs.
The concept is simple but audacious: one idea a day, turning common and often boring items into exciting ones.
Selecting our favourites turned out to be a rather difficult task though, as most of their ideas are just brilliant! And not only is it all creative and fun, but it’s also accessible and cheap.
So next time you need a coat hanger and a pizza slicer, don’t go Ikea, just recycle an empty egg box and a scratched vinyl!
You can check more of their crazy work on their blog.
Posted in art, baby creative, creative, design, drink, environment, food, green, home, Plants
Tagged blog, design, diy, recycled, recycling
Now we know the whole marriage thing can be expensive, but we’d assumed that was just one of those facts of life.
Pete Geyer and Andrea Parrish are however much more ingenious. They set themselves a wedding budget of $4000, and decided to raise it purely by recycling cans. 400,000 cans to be precise.
And they succeeded, in just 197 days, and have even learned something in the process:
When I got further into the research of the impact that the just 400,000 cans would have, I would definitely say that the environmental impacts are equal to, if not more important than the budget friendliness.
So they’ve even learned something in the process.
We’re big fans of this whole recycling thing, but it does seem to lack something by way of romance…
We just had to post this when we found it due to a serious sense of nostalgia.
Each of these creations is made out of bits of toys discarded by the artist’s children. Obviously, they are therefore all recycled, but that’s not really the point of this stuff. The artist (Robert Bradford) claims that each creation represents a point in time, due to the toys used to create it, and we’re forced to agree. Looking closely reveals dozens of toys that we all used to play with, and the relevant memories… One question though – what was wrong with lego and meccano?!
(source: The Cool Hunter)