Tag Archives: wwf.org

Partners in Green

Although not the first of it’s kind, this carbon-dioxide absorbing billboard does mark a first for the Philippines, a country that doesn’t have the greatest environmental track record. Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution in the surrounding area. The Fukien Tea plants, embedded in over 3000 discarded Coca-cola bottles are each capable of absorbing up to 13 pounds of carbon dioxide in a year.

So that’s all great, but where does Coca-cola come into all of this? More and more, corporations are pouring time, money and resources into their CSR ambitions. Are we naive enought to believe that billboards like this one are conceived purely for the good of the planet? Of course not, but as a tool for improving brand image, it will certainly make the head honchos at Coca-cola sleep a little better. From WWF’s point of view, they’re able to clean up pollution and promote their agenda with all the power and might of the Coca-cola marketing arm.

In future, we think that we can expect to see more of these mutually beneficial campaigns, where advertising can serve the aims of two very different organisations, to the advantage of both.

(source: www.digitaljournal.com)

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Recycled Patriotism

We love this new ad campaign for the WWF US, designed by the Miami ad school.

The slogan of the campaign is ‘Recycle your country’, and each ad features a flag constructed from consumer waste. The ads themselves are certainly eye catching, but we also quite like the whole idea. Recycling rarely seems something to be proud of, or anything that has any obvious benefits. By making it almost patriotic, it might just encourage a few more people to get involved…

(source: Trend Hunter)