Baby may be all about selling, but we’re not used-car salesmen. We hate all those clichés. We still maintain our simple, straightforward and indeed baby-like attitude that makes us who we are. All that jargon, doublespeak and general nonsense leaves us cold.
We think you probably agree with us, so we’ve got a little game for you to play. It’s never fun sitting through interminable meetings on a cold, dark winter’s day, so we thought we’d bring some much needed light into it all.
Next time you’re in a sales meeting, listen out for the following empty words and phrases:
Bottom line USPs Aggregators
Up-selling Cross-selling Market overhang
Pull Best in Class Analytical thinking
Call ratios Sustainable Leverage
Performance monitoring Synergies Commission
Push the Envelope Engagement Traction
Outside the Box Activation Bandwidth
First to get the set wins! But only if you can pull it off without sniggering in front of the sales department, and shout ‘Bingo!’ at the end.
And you know what? Come and see Baby and we promise we won’t use any of these silly terms. We’ll use real words. Words you and your customers understand.